Boston’s Pizza Rebrands as Dallas Pizza 

Boston’s Pizza rebrands to Dallas Pizza for the NBA Finals to support the Mavericks.

Special promotions include 50% off wings for Loyalty Members during finals games.

Participating locations: Arlington, Fort Worth, and Irving.

Rebranding emphasizes community support and engagement during major sports events.

Dallas Pizza hosts interactive fan activities, exclusive merchandise giveaways, and themed events.

Positive customer reactions and potential for future community engagement initiatives.